Writing
Notes on dental websites, the web, and running a one-person business.
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Why Your Dental Website Is Slow
Most dental practice sites take too long to load on a phone, and it's almost never the practice's fault. Here's what's actually in the wait — and how to check yours in two minutes.
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Will ChatGPT and Gemini Send You Patients? AI Search for Dentists
Are patients really finding dentists through ChatGPT and Gemini? What the 2026 data shows, where the AI actually gets its answers, and what to fix first.
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CPA vs LTV: The Only Dental Marketing Math That Matters
Cost per lead is knowable. Cost per booked patient is the number that decides everything — and the gap between them is where most dental marketing budgets quietly die.
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Webflow vs WordPress for Dental Practices
An even-handed comparison for practice owners — real 2026 pricing, current security and speed data, and the HIPAA question neither platform's marketing will answer.
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What root Costs, and What's Included
A straight breakdown of the number — what it covers, what it costs me, why there's no setup fee or contract, the founding offer, and who it's the wrong choice for.
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Google Business Profile for Dentists: The Complete Setup
A current, accurate setup guide — verification, categories, practitioner listings, and the rules that get dental profiles suspended. Including what changed in 2026.
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Do You Actually Own Your Dental Website?
Owning your website means owning five separate things, and most practices own two of them. Here's how to check — and what US copyright law actually says.
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What Is a New Dental Patient Actually Worth?
The $4,220 figure everyone quotes comes from one 2017 article. Here's what it actually measured, why it's gross production rather than profit, and a defensible number.
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Why Isn't My Dental Practice Showing Up on Google?
Usually it's distance, and nobody selling you SEO wants to say so. Here's what actually decides the map pack, what you can fix, and which industry statistics are made up.
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Custom vs Template Dental Websites: What's the Real Difference?
The custom-vs-template argument is mostly sold on claims that don't survive the data. Here's what actually differs — and it isn't speed or conversion rates.
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Why I Only Build Websites for Dental Practices
I'm Platte, and I build websites for one kind of business: dental practices. Here's why I turned down every other industry — and what focus buys you.
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How Much Does a Dental Website Cost in 2026? An Honest, Itemized Breakdown
What a dental website really costs in 2026 — real published prices, what each line item costs wholesale, and why the three biggest vendors won't tell you their number.
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What Dental Marketing Really Costs — and What It's Worth
What does dental marketing actually cost in 2026? Honest budget ranges, cost per new patient, agency fees, and how to tell if the spend is worth it.
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How Dental Practices Get Found Online: SEO, Local & AI Search (2026)
How patients actually find a dentist online in 2026 — the map pack, reviews, AI Overviews, and ChatGPT. What matters, what doesn't, and where to start.
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Dental Website Design: The Complete Guide for Practice Owners (2026)
What dental website design actually involves in 2026 — what it should cost, what a site really needs, and how to avoid paying thousands for a template.
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Why your dental website probably loads too slowly
Your site is probably running on shared hosting with uncompressed images and three analytics scripts. Here’s what that actually costs you.
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You don’t need a chatbot
If a patient has a question at 2am, they’ll email you. They don’t want to talk to a purple bubble in the corner of your screen.