Writing
Notes on dental websites, the web, and running a one-person business.
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Why I Only Build Websites for Dental Practices
I'm Platte, and I build websites for one kind of business: dental practices. Here's why I turned down every other industry — and what focus buys you.
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What Dental Marketing Really Costs — and What It's Worth
What does dental marketing actually cost in 2026? Honest budget ranges, cost per new patient, agency fees, and how to tell if the spend is worth it.
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How Dental Practices Get Found Online: SEO, Local & AI Search (2026)
How patients actually find a dentist online in 2026 — the map pack, reviews, AI Overviews, and ChatGPT. What matters, what doesn't, and where to start.
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Dental Website Design: The Complete Guide for Practice Owners (2026)
What dental website design actually involves in 2026 — what it should cost, what a site really needs, and how to avoid paying thousands for a template.
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Why your dental website probably loads too slowly
Your site is probably running on shared hosting with uncompressed images and three analytics scripts. Here’s what that actually costs you.
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You don’t need a chatbot
If a patient has a question at 2am, they’ll email you. They don’t want to talk to a purple bubble in the corner of your screen.