Everything your practice’s website and Google presence need, without making it your job.
There is one service and one price: $149 a month, no setup fee, no contract. Every item on this page comes with it. Yes, it’s included. No, you don’t have to manage it.
The first 10 practices get the same service for $100 a month, locked in for as long as they stay. Details on the homepage.
Where the industry has a name for something, it’s in grey next to ours. Useful if you’re comparing root to the big companies.
Your website
Designed around your practice
not “a dental template”Your site is designed from your actual practice: the doctors, the team, the tone of the office, the services you want to be known for, and the town you’re in. Not a theme with your logo swapped in.
Patients can tell the difference. A template feels like a brochure; a site built around the real place feels like the front door.
Real photos, not stock
“brand photography”A practice site should look like the practice. We build around your real photos: the team, the space, the front door, the small details that make a patient feel like they already know where they’re going.
If you don’t have photos yet, we’ll tell you exactly which eight to get and help you plan the shoot.
Pages that answer patient questions
“information architecture”Dental sites have a specific job: Can I book? Do you take my insurance? Where do I park? Do you see kids? What happens at my first visit? Can you help if I’m nervous?
Every page is structured around those questions, in that order of urgency. Pretty is good; answered is better.
Copy, written for you
“content”You don’t have to write anything. We interview you, then write the pages in plain English a patient can read on a phone in a parking lot.
You review it and tell us what’s off. We fix it. Nothing goes live without your okay.
Updates
Changes, whenever
“maintenance plan”New hours, a new associate, a new service, a new insurance note: email us, and we make the change. Most are done the same day. No ticket system, no support portal, no CMS to learn.
The big companies sell this as a website maintenance plan. Here it’s just part of the service.
One person who knows your practice
“dedicated account manager”root is intentionally small. The person who built your site is the person who answers when you write. There’s no handoff and nobody you have to re-explain your practice to.
You’ll get a reply within a day, usually sooner.
Your Google presence
Google Business Profile, managed
“GBP management”Your Google Business Profile is what most patients see first, before they ever reach your website. We keep it accurate and complete: business information, hours, services, categories, photos, and the fixes when Google gets something wrong.
We also handle routine upkeep and post updates where they make sense. Reviews stay yours to answer; we’ll show you how if you want.
Local search fundamentals
“local SEO”Your website and your Google Business Profile agree on your name, address, phone, hours, and services. Page titles, descriptions, and the structured markup Google reads are built in. Search Console and analytics are set up and watched.
This is the groundwork Google expects from a practice website. It is not an aggressive SEO campaign, and we won’t promise you a ranking. We’ll make sure nothing about your site is holding you back.
The fundamentals
Phones
“mobile responsive”More than half of new patients will meet your practice on a phone, in a parking lot or a school pickup line. So the phone version is designed first and the desktop version follows.
Every layout, form, and button is sized for thumbs, and calling your office is one tap from any page.
Speed
“Core Web Vitals”Your site loads in about a second. No page builders, no plugin stacks: hand-written code, served from servers close to your patients.
Google quietly prefers fast sites. Patients don’t wait for slow ones. So we don’t build them.
Hosting & backups
“managed hosting”The site lives on infrastructure we manage and monitor around the clock. If it ever goes down, we know within a minute, usually before anyone else notices.
A complete copy of everything is saved daily and stored separately. If something breaks at 2 a.m., we get the alert. You keep sleeping.
Security
“SSL / HTTPS”Encryption between your patients and your site, renewed automatically. Software updates and security patches applied as they’re released, not when someone remembers.
The contact form collects a name and a phone number, nothing clinical, so there’s no patient health information sitting in a database.
Accessibility
“ADA / WCAG”The site works for patients who use screen readers, larger text, or a keyboard instead of a mouse. Practices really do get demand letters over inaccessible sites.
Building it right from day one is far easier than retrofitting, so that’s what we do.
Your domain, your site
“domain ownership”yourpractice.com is registered in your name, not ours. You own it outright: the domain, the design, the words, all of it.
Some web companies hold domains hostage when a practice tries to leave. We think that’s shabby. If we ever part ways, everything goes with you.
Everything on this page comes with the one plan root offers. There is no version of root where the fundamentals are an upgrade.
Before you decide
What does root cost?
$149 a month, flat. No setup fee, no contract, no per-page or per-edit charges. While the founding offer is open, the first 10 independent practices get the complete service for $100 a month, locked in for as long as they remain customers. Same service, not a reduced tier.
What does Google Business Profile management include?
We keep your Google Business Profile accurate and complete: business information, hours, holiday hours, services, categories, photos, and the fixes when Google changes or “suggests” something wrong. We check it routinely, post updates where they make sense, and make changes the same way as on the site — you email, we do it. Replying to reviews stays with you, because replies land better in your own voice; we’ll show you how if you want.
What happens when I cancel?
You email us and stop paying. There is no notice period, no termination fee, and no remaining term to pay out. The domain is already registered in your name, so nothing has to be transferred. We hand over the site files and help move everything wherever you are going, and the site stays live while you do.
How long does launch take?
About two to three weeks from kickoff. We interview you about the practice, write the pages, and design the site around your real photos. You review drafts along the way, and nothing goes live without your okay. The things we need from you: a short conversation, your photos (or a plan to get them), and a review of the copy.
Can I move my existing website to root?
Yes. We carry over whatever is worth keeping — pages, copy, photos, reviews — and rebuild the rest. If your domain is held by your current vendor, we help get it into your own account first. Old addresses redirect to the new pages so links and search rankings carry over, and the switch happens in one step once the new site is approved.
What counts as a solo practice?
A practice that is owned and run by the dentist. Associates, hygienists, and a second location under the same owner all qualify. Multi-location groups and DSOs are not who root is built for; they need more than a few hours a month and a different kind of vendor.
Questions about any of this?
Ask. We like talking about this stuff. You just don’t have to.
Get in touch