root.

Your website and Google presence, taken care of.

Platte and his wife, in the Colorado foothills.

I’m Platte Gruber. I run root from Colorado, and I’m the person who builds, writes, and looks after every site here. There is no one else to be handed off to.

root exists for one kind of customer: the dentist who owns and runs an independent practice. Most of the ways that dentist can get a website ask for a tradeoff.

You can go with a big dental marketing company. You’ll get a process, a platform, and probably a lot of words like “conversion funnel.” You may also get a template, a long contract, slow support, and a website that feels a lot like every other practice in town.

You can go with a freelance designer. That can work too. You pay once, get a nice-looking site, and then hope you know what to do the next time a provider leaves, your hours change, a form needs updating, or your Google listing quietly goes stale.

root is built for the space in between.

I build the site by hand, with your actual practice in mind. Then I keep taking care of it, and of your Google Business Profile alongside it. Not in a “submit a ticket and wait” way. More like: email me when something changes, and I’ll handle it.

I’m not trying to rebrand your practice, bury you in strategy, or convince you that your dental office needs to become a media company.

I’m here so your website and your Google presence are taken care of, and stop being one more thing you have to manage. Small on purpose: one practice, one website, one relationship, one monthly price.

How I work

  1. You reach out

    Email, the form on the homepage — whatever’s easiest. Tell me about your practice. You don’t need a brief or a list of requirements. Just tell me who you are.

  2. I do the homework

    I look at your current site, your Google Business Profile, your reviews, your area. I come back with a plan: what I’d build, what it’d look like, and why.

  3. I build it

    Custom design, built from scratch. Not a template. You see drafts along the way and tell me what you think. I set up your Google presence to match before launch.

  4. Then I take care of it

    Hosting, security, updates, and your Google Business Profile. You email me when something changes, and I change it. That’s the whole arrangement.

Interested?

Tell me about your practice and I’ll come back with what I’d build. No pressure either way.

Get in touch