The tools we use on every dental site. Free for anyone.
Everything here began as something we built to do our own job better: making a practice’s website work for the people who actually visit it. Each one turned out to stand on its own, so we opened it up. Use them on your site, on a client’s, or just to see how we think.
ProofQL
The right review on the right page, in the customer’s own words.
Bring your existing customer reviews and ProofQL finds the one that answers the question a visitor has right now. A nervous patient on a sedation page sees the review from another nervous patient, not “Great staff!”. Built for dental sites, open to any site with reviews.
- Searches by meaning, not keywords. “Gentle with kids” finds the review that never used those words.
- Each page asks for the review it needs. A small widget or the API puts it there.
- Never rewrites a review. The words stay exactly as the customer wrote them.
- Started on dental sites. Works for anyone with a pile of reviews and pages that could use them.
Dental Website Review for ChatGPT
Ask ChatGPT to read your website the way patients do, then tell you what to fix first.
Ask ChatGPT to go through a dental practice’s website the way patients do, from someone in pain on a phone to someone checking insurance, and say what to fix first. It is the same framework we use on every site we build or review, and it costs nothing to run.
- Reads the pages a patient would, starting with contact, new patients, emergency and insurance.
- Opens the site in a real phone-sized browser: is Call or Book on the first screen, and do the taps work.
- Flags advertising trackers on pages where patients type health or insurance details.
- Every finding names the page, quotes what it saw, and says whether it is a measurement or a judgment.
The eight patients it reads your site as.
A generic audit checks the HTML. This one asks whether each of these people would find what they came for, and names the page where they wouldn’t.
- 01 Someone in pain A number they can tap, and an emergency page that says what to do tonight.
- 02 A family choosing a dentist Reviews, the location, whether you take their insurance, and how to book.
- 03 A nervous patient The dentist’s face, and a calm explanation of what the first visit is like.
- 04 Someone considering cosmetic work Real before-and-after photos, and a page per service that ends with a next step.
- 05 Someone who wants to book now A Book button they can see on a phone without scrolling, and that actually works.
- 06 An older patient Readable type, real contrast, and the details on parking and getting in.
- 07 Someone checking insurance and cost Named plans, financing, and what happens if they have no insurance.
- 08 Someone who wants answers online Questions answered in plain language, and the hours where they expect them.
Like how we think? Imagine what we’d do with your website.
Send us your website. We go through it by hand, the same way the review does, and write back with what we’d fix or build and what it would look like. Free, no obligation, and nobody calls you.
$249/month if you want us to build it · no setup fee · no contract
Or just email platte@root.site. Everything on this page stays free either way.