Here’s one we built.
An example practice, built top to bottom. Click around it the way a patient would. It’s a demo, not a client; yours would be designed around your practice, not this one.
- Booking on the first screen
- On a phone, “Book your first visit” sits right under the headline, and the phone number is a tap-to-call link.
- The first visit, explained
- A page for new patients: what to bring, where to park, which bus stops nearby. The things someone actually wonders before they come in.
- Answers, not slogans
- The questions page covers insurance, sedation and nerves in plain words, written for the patient who has been putting it off.
A good-looking website is the starting point.
We look at the things patients actually experience, and build around those questions rather than around a template.
- Someone in pain
- Can they find your number on a phone, in the first few seconds, and tap it?
- A nervous patient
- Can they tell what the first visit is like, and who they’ll meet when they walk in?
- A new family
- Can they work out whether you take their insurance without having to call?
- Someone ready to book
- Is the book button where their thumb already is, and does it actually work?
Those are four of the eight kinds of patient we read every site as. We’ve started releasing the tools we use for it, free, on free resources.
Small on purpose.
root is designed around independent practices, not dental groups with forty locations and a marketing department.
A solo practice doesn’t need a platform, a strategy deck, or a monthly reporting call. It needs a good website that stays current and a Google listing that’s right. That’s a narrow job, and we only do that job.
Most other ways to get a site leave you holding something: a big firm’s bundle and contract, a freelancer’s silence after launch, or a DIY tool’s hosting, plugins and updates. We’re built so none of that lands on your desk.
Staying narrow is also what keeps the price where it is. There’s no account layer between you and the person building the site, and nothing in the bundle built for a practice ten times your size. The service is simple on purpose. The work isn’t.
One person who knows your website.
I’m Platte. I build the websites, write the code, and take care of them after launch.
No account managers or support queues. When you need something, you email the person who built your site, and that person already knows your practice.
Everything handled.
One monthly price covers the website and everything around it, so none of it is your job.
- Design and build
- A custom site, designed and coded around your practice. Not a template with your logo swapped in.
- The words
- We interview you and write every page in plain English. You approve it before anything goes live.
- Hosting and upkeep
- Fast hosting, daily backups, security, and the updates that keep it that way.
- Changes, whenever
- New hours, a new associate, a new service: email us and it’s done, usually the same day.
- Your Google Business Profile
- Kept accurate and complete: hours, services, categories, photos, and the fixes when Google gets something wrong.
- Local search fundamentals
- Page titles, structured data, Search Console, and a site that agrees with your Google listing. The groundwork, not a ranking campaign.
- Show us your practice
- We build it, you approve it
- We keep taking care of it
The detailed version lives on what’s included. Everything there comes with every site.
One price. Everything included.
No setup fee. No contract.
- 01 Custom website, designed and built for your practice
- 02 Copywriting
- 03 Hosting, backups and maintenance
- 04 Updates whenever you need them
- 05 Google Business Profile management
- 06 Local SEO fundamentals
- 07 Articles reviewed by a dentist (optional)
- 08 A person who answers
First 10 practices.
Forever. Same service. No reduced tier.
We’re building our first group of independent practices, and those first relationships matter to us. So the first 10 practices get the complete service for $100 a month, for as long as they stay.
Everything above is included. No setup fee, no contract. The price is the only thing that’s different, and it doesn’t go up later.
Let’s take a look at your website.
Before anyone builds you anything, it’s worth knowing where your current site stands.
Send us the address. We go through it the way a patient would, by hand, and write back with what we’d fix, or what we’d build instead. If the honest answer is “keep what you have,” we’ll say so.
No pitch deck, no obligation, and you’ll be talking to the person who would do the work.
Tell us about your practice.
A name and an email is enough. Add your website and we’ll go through it before we write back.
Or just email us: platte@root.site
We’ll get back to you within a day, usually sooner.