You have a practice to run.
Your website shouldn’t become another piece of software your team has to manage. But most of the ways to get one leave you holding it.
- Big marketing firms
- Packages, contracts, and upsells. Your website is one line item in a bundle built for practices much larger than yours.
- Freelancers
- A nice site at launch, then silence. The next time your hours change, there’s nobody to email.
- DIY website tools
- Cheap to start, but now you own the hosting, the updates, the plugins, and the Google listing. It all becomes your job.
root sits in between. We build it, host it, keep it current, and handle your presence on Google.
What we take care of.
- A website built for your practice
- Designed around your practice, your team, and your patients. Not a generic dental template with your logo swapped in.
- Updates handled for you
- Need something changed? Send us a message. There’s no CMS to learn and no dashboard to log into.
- Your Google presence managed
- We keep your Google Business Profile accurate, complete, and current: hours, services, photos, categories.
- The fundamentals covered
- Hosting, maintenance, security, analytics, Search Console, and local search basics are all included.
The detailed version lives on what’s included. Everything there comes with every site.
Small on purpose.
root is designed around independent practices, not dental groups with forty locations and a marketing department.
A solo practice doesn’t need a platform, a strategy deck, or a monthly reporting call. It needs a good website that stays current and a Google listing that’s right. That’s a narrow job, and we only do that job.
Staying that narrow is what lets us keep the service straightforward: one practice, one website, one relationship, one monthly price.
Three steps. Then it’s handled.
- Show us your practice
- We learn about the practice, the team, your patients, and what makes the place different. You don’t need a brief.
- We build the site
- Design, copy, development, launch, and Google setup. You see drafts along the way, and nothing goes live without your okay.
- We keep taking care of it
- When hours change, a new hygienist joins, you add a service, or something needs updating, tell us. We handle it.
That’s the product.
What one looks like.
An example practice site you can click through, built top to bottom. Yours would be designed around your practice, not this one.

Everything root does.
No setup fee. No contract.
- 01 Custom website
- 02 Hosting
- 03 Maintenance
- 04 Website updates
- 05 Google Business Profile management
- 06 Local SEO fundamentals
- 07 Analytics
- 08 Human support
First 10 practices.
Forever. Same service. No reduced tier.
We’re rebuilding root around independent solo practices. The first 10 practices get the complete service for $100 a month, locked in for as long as they remain customers.
Everything above is included. The price is the only thing that’s different, and it doesn’t go up later.
You won’t get handed off to an account manager.
root is intentionally small. If you need something changed, you contact us, and the person responsible for your website is the one who answers. They already know your practice.
No ticket queue. No support portal. When something needs changing, email a person.
Want us to take your website off your plate?
Tell us about your practice. We’ll come back with what we’d build and how it would work. No pitch deck, no obligation.
Get startedTell us about your practice.
A name and an email is enough. The rest helps us come back with something specific.
Or just email us: platte@root.site
We’ll get back to you within a day, usually sooner.